Innovative ideas become innovative products
with design thinking methodology
for digital and physical experience, together.
with design thinking methodology
for digital and physical experience, together.
PROJECTS
01
Design Strategy · Agentic Commerce · North Star Definition
A structural blind spot in adidas' e-commerce journey, the out-of-stock dead-end, was reframed from a demand loss point into an invisible, trusted extension of the adidas ecosystem. Through design strategy, journey mapping, and cross-functional alignment, a North Star vision was defined that put trust and continuity at the centre: turning inventory constraints into a single, seamless checkout experience, at scale.
A structural blind spot in adidas' e-commerce journey, the out-of-stock dead-end, was reframed from a demand loss point into an invisible, trusted extension of the adidas ecosystem. Through design strategy, journey mapping, and cross-functional alignment, a North Star vision was defined that put trust and continuity at the centre: turning inventory constraints into a single, seamless checkout experience, at scale.
North Star strategy for unified fulfilment
Core principles for inventory ecosystem
Foundation for channel-agnostic direction
Core principles for inventory ecosystem
Foundation for channel-agnostic direction
Partner Fulfilment
adidas
International B.V.
International B.V.
02
Design Strategy · AI Personalisation · North Star Definition
A neglected touchpoint in adidas' global e-commerce journey, the empty cart state, was redesigned from a dead-end into an AI-powered re-entry experience.
Through design strategy, user research, and cross-functional alignment, a North Star vision was defined that put continuity and relevance at the centre. AI personalisation now tailors the experience to each user's history, intent, and context: turning a conversion gap into a trust-building moment, at scale.
A neglected touchpoint in adidas' global e-commerce journey, the empty cart state, was redesigned from a dead-end into an AI-powered re-entry experience.
Through design strategy, user research, and cross-functional alignment, a North Star vision was defined that put continuity and relevance at the centre. AI personalisation now tailors the experience to each user's history, intent, and context: turning a conversion gap into a trust-building moment, at scale.
Cart exit rate reduced from 40% to 30%
+4,000 incremental cart additions
+0.7% CVR uplift
+4,000 incremental cart additions
+0.7% CVR uplift
AI PERSONALISATION
adidas
International B.V.
International B.V.
03
As the project of adidas’ global e-commerce experience, Visual Order Tracker (VOT) aimed at improving order transparency and reducing post-purchase anxiety for customers across multiple markets.
This project directly addressed a common user concern: “Where is my order?” Through a combination of human-centered design, experience strategy, and cross-functional collaboration, a scalable solution is created to enhance customer trust and reduce customer service overhead.
This project directly addressed a common user concern: “Where is my order?” Through a combination of human-centered design, experience strategy, and cross-functional collaboration, a scalable solution is created to enhance customer trust and reduce customer service overhead.
VISUAL ORDER TRACKER
adidas
International B.V.
International B.V.
07
Design Strategy · B2B UX · Conversion Architecture
A fragmented landscape of individual SaaS product websites was unified into a single marketplace: logo.cloud. The design strategy balanced B2B customer decision-making patterns with the company's commercial KPIs, creating a coherent path from product discovery to purchase across the full portfolio.
A fragmented landscape of individual SaaS product websites was unified into a single marketplace: logo.cloud. The design strategy balanced B2B customer decision-making patterns with the company's commercial KPIs, creating a coherent path from product discovery to purchase across the full portfolio.
Unified SaaS marketplace consolidating all product lines under one purchase journey
LOGO CLOUD
Logo
Software
Software
04
DOMINO'S Бонус is the loyalty program of Domino's Pizza Russia for the customers to make more order with the motivation of free pizza reward.
Although the design project is initially aiming to achieve marketing KPIs as a part of CX program, visualisation of rewards and interactions of expire dates are also targeting to engage the customers from the UX perspective.
Although the design project is initially aiming to achieve marketing KPIs as a part of CX program, visualisation of rewards and interactions of expire dates are also targeting to engage the customers from the UX perspective.
DOMINO’S Бонус
DP Eurasia
N.V
N.V
05
GPS Tracker UX · Service Design · Web and Mobile
Real-time order tracking for Domino's Turkey, bringing live delivery location and estimated arrival time into a single, clear experience across web and mobile. The project focused on reducing delivery anxiety and building trust at the most uncertain moment in the customer journey: the wait.
Real-time order tracking for Domino's Turkey, bringing live delivery location and estimated arrival time into a single, clear experience across web and mobile. The project focused on reducing delivery anxiety and building trust at the most uncertain moment in the customer journey: the wait.
12% improvement in post-purchase satisfaction scores
SICAK TAKİP
DP Eurasia
N.V
N.V
08
SALC System with wired and wireless remote controller is an industrial design project for Security General Directorate of Turkey.
6 fundamental equipments of system are designed and produced for GS 1200 model BMW motorcycle according to the state tender standards in 2016.
6 fundamental equipments of system are designed and produced for GS 1200 model BMW motorcycle according to the state tender standards in 2016.
Motorcycle Equipment Design
ZER
Electronics
Electronics
Services
