Product Design
for Human Life.

“When designing the future experince, it is important to consider
the physical, digital and human connected journey as one holistic entity."

YeTU DESIGN is the personal brand of designer Yesim Tohumcu.

She is a multidisciplinary designer with over a decade of experience across
physical and digital product ecosystems.

Her ambition is to evolve into a Design Consultant, collaborating with leaders to align design, technology, and business impact.
She facilitates strategic design workshops, mentors cross-disciplinary teams, and delivers keynote speeches on human-centered innovation, design ethics, and AI-augmented creativity.

Curious and insightful, she continually bridges creativity and systems thinking to drive meaningful impact.
Featured Projects
01
Logo.cloud, the sales channel of Logo Software Cloud products, is a design project for marketplace website.
With the aim of redirecting all SaaS product websites of the company to logo.cloud, the visitors are able to find solution product and complete the purchase under one big umbrella. The design strategy is defined according to not only B2B customers needs, also the business KPIs of the brand.
LOGO CLOUD
Logo
Software
GPS Tracker
02
Sıcak Takip is the GPS tracker system of Domino's Pizza Turkey to provide real-time information about order delivery process on web and mobile app platforms.
The service is aiming to provide estimated delivery time and the geocode of carrier location on the map screen while the customers are waiting their orders.
SICAK TAKİP
DP Eurasia
N.V
Explore all other projects to see the samples of
research and design methodologies.
Events
info@yetudesign.com
+31 63 927 3438
Utrecht, Netherlands
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